Stepping boldly onto the international stage, Spanish sneaker maestro HOFF has made its Parisian debut, unveiling a fresh outpost in the Marais. The June 16th opening, nestled within the historic 15, Rue Vieille Du Temple, marks the brand’s inaugural foray into international physical retail, reinforcing its rapid growth trajectory and mounting global ambitions.
Riding high on a fiscal conclusion of 47.5 million euros this April, HOFF shows no signs of slowing down. While Paris plays host to its first international store, Lisbon and London are next on the horizon, as part of an audacious summer expansion plan. Back in its homeland, the brand stands tall with 16 establishments, including two major flagships in Madrid and Barcelona. This figure is expected to reach a grand total of 25 by the close of the next fiscal period, painting a vivid picture of HOFF’s aspirations.
Established in 2017, HOFF sprang to life with an invigorating splash of color in the sneaker world. In a mere span of years, it burgeoned into a brand with over 1,300 touchpoints, reflecting its ubiquitous presence and appeal. On French soil alone, a network of 270 dedicated clientele has emerged, featuring renowned names such as Printemps and Galeries Lafayette Haussmann.
Such accelerated growth has prompted HOFF to branch out beyond its sneaker roots. Its portfolio now flourishes with a diverse range of boots, sandals, bags, and even an impressive ready-to-wear collection.
Come September, the brand will further enthrall the fashion-savvy Parisian crowd with a pop-up showcase at the Galeries Lafayette Haussmann, catering to both men and women.
A hallmark of HOFF’s brand essence is the intimate connection it fosters with global cities through its unique soles. A walk in their shoes is, quite literally, a journey through iconic landmarks. The Rome variant, for instance, incorporates elements of the Colosseum, while the Paris edition showcases fragments of the Sacré-Cœur. This artistic endeavor has been elevated further with the introduction of the Art silhouette, taking cues from global art epochs and prestigious museums. Such ventures have paved the way for seasonal tie-ups with emerging artists for sole design, furthering collaborations with entities like Flowers by Bornay and automobile giant Mini. The Women’s Day window vinyl decoration, in partnership with Spanish artist Coco Dávez, is yet another feather in HOFF’s diverse cap.
From its humble inception as a domestic online venture in 2017, HOFF has metamorphosed into a global fashion powerhouse, boasting 15 owned outlets and a sprawling 1,300 point-of-sale presence. The brand’s diverse product array, augmented with boots, sandals, bags, and ready-to-wear selections, reflects its strategic diversification.
15 Rue Vieille-du-Temple
Monday – Friday: 11:00h – 19:00h
Saturday: 10:00h – 20:00h
Sunday: 11:00h – 19:00h
T: +33 776 27 24 90
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