The highly anticipated Paris 2024 Olympic and Paralympic Games are fast approaching, and adidas, a longstanding leader in athletic apparel, has unveiled the official team wear that will be proudly sported by its sponsored athletes. This collection, unlike any before, represents a unique blend of national identity, innovative design, and inclusivity.
Uniting Athletes Through Design
Jacqueline King, Design Director, Specialist Sports at adidas, perfectly captures the essence of the collection: “Our belief is that there is no greater demonstration of what it means to design for an athlete, than a tournament that showcases the breadth and variety of sport.” The adidas teamwear for Paris 2024 reflects this philosophy. While maintaining a core design DNA that fosters a sense of unity among all adidas teams, the collection also celebrates the unique cultural identities of each participating nation. Each kit is meticulously crafted to inspire a sense of national pride, allowing athletes to compete under a banner that embodies their heritage.
Capturing the Flame Within
Beyond national pride, the adidas team wear for Paris 2024 is designed to ignite the inner fire that burns within every athlete. This concept is brought to life through impactful fonts, detailed graphics, and a recurring line pattern across the apparel. Pops of vibrant colors further elevate the design, symbolizing the raw passion that athletes unleash during competition. This design language transcends national boundaries, uniting athletes through a shared love for their respective sports.
A Commitment to Inclusivity
In a groundbreaking move, adidas has prioritized inclusivity within this collection. A staggering 86% of competition, podium, and village wear for sponsored teams adheres to universal design principles. This ensures that athletes with and without disabilities can compete comfortably and without restriction. This initiative reflects adidas’ longstanding commitment to understanding the needs of all athletes, a philosophy established by the brand’s founder over a century ago.
Performance Innovation
adidas’ expertise in crafting high-performance apparel is on full display in the Paris 2024 collection. Each piece is meticulously designed to meet the specific needs of a particular sport, from the agility required in boxing to the strength needed for wrestling. This unwavering commitment to athlete performance is evident throughout the collection.
Footwear for Every Discipline
The brand is also unveiling a 49-piece footwear collection specifically designed for the Paris 2024 Games. This comprehensive range equips athletes across an impressive 41 disciplines, with over 20 footwear options potentially gracing the field of play this summer. Each shoe features a striking orange and pink outsole that complements the muted black upper, once again reflecting the shared passion that unites athletes on the world stage.
Select adidas team collections are already available for purchase, starting April 19th, both on adidas.com and through the adidas app.