Berluti, the renowned French luxury brand, has revealed the stunning uniforms they have designed for the French Olympic and Paralympic teams to wear at the opening ceremonies of the Paris 2024 Games. The brand, guided by the principles of elegance and comfort, has created a concept that seamlessly blends French sophistication with their signature Made in Italy craftsmanship.
Antoine Arnault, chairman of Berluti and head of communication, image and environment at LVMH, emphasized the significance of this opportunity: “It is a unique opportunity for our group and one of our French maisons, Berluti, to dress the French athletes from head to toe for the opening ceremonies. This is one of the most watched events in the world, often with several billion spectators around the globe.“
In collaboration with stylist Carine Roitfeld, Berluti chose the tuxedo as the foundation for their designs, adapting it to accommodate the diverse needs of the athletes. Male athletes will sport a classic midnight-blue wool tuxedo, while female competitors will have the option of a sleeveless version and the choice between pants or a wrap-around silk skirt.
Berluti’s signature footwear has also been reimagined for the occasion. The Lorenzo loafer, traditionally a men’s style, has been adapted for women’s sizing, crafted from supple leather with an extra flexible sole. The Shadow sneaker, a popular style introduced by former designer Kris Van Assche, will be the go-to option for both male and female athletes, featuring a mesh upper, rubber sole, and Venezia leather details on the heel and shoe tongue.
The French national colors of blue, white, and red are prominently featured throughout the uniforms, from the shawl collars of jackets and vests to pocket squares and scarves. Leather belts with Berluti’s signature buckle have been hand-painted to create a gradient effect reminiscent of the French flag.
Vanessa Le Goff, Berluti’s ready-to-wear collection and merchandising director, emphasized the importance of making the athletes feel comfortable in their uniforms. The brand engaged in a constant dialogue with the athletes, incorporating their feedback to ensure the designs met their needs. Former French fencer and Olympic gold medalist Brice Guyart played a crucial role in facilitating these conversations, drawing from his own experience as an athlete.
Guyart highlighted the significance of the tailor-made approach and the use of noble fabrics like silk and wool, setting these uniforms apart from the sportier and more technical gear of the past. He noted the mental aspect of feeling well-dressed and confident, stating, “There’s a mental aspect to it: the first medals will be won at the opening ceremony.”