Summer whispers on the horizon, and for the fashion-conscious globetrotter, the call of the beach beckons. To answer this yearning, two tastemakers in their respective lanes, the effortlessly chic Parisian label Maison Kitsuné and the iconic swimwear brand Vilebrequin, have joined forces for a capsule collection that’s more than just beach essentials – it’s a passport to a sun-drenched paradise.
Directed by Basil Bertrand, the campaign itself is an invitation to journey. Shot on the idyllic shores of Bali, the visuals transport us from lush tropical rainforests to pristine, sun-kissed beaches. This campaign is an embodiment of a carefree spirit, a yearning for nature’s embrace, and the unbridled joy of travel.
The collection itself perfectly reflects this philosophy. Curated for both men and women, it offers a relaxed, comfortable wardrobe ideal for lazy days by the sea. Think breezy linen shirts, playful printed sarongs, and a timeless tote bag – the perfect companions for building sandcastles or sipping cocktails under swaying palm trees. Vilebrequin’s contribution to the collaboration stays true to their heritage, with their iconic “Moorea” swimsuits included. Noteworthy is the brand’s commitment to sustainability, as both the bikinis and swim shorts are crafted from recycled and recyclable materials – a welcome touch for the eco-conscious traveler.
Tropical flair takes center stage throughout the collection, with a nod to Vilebrequin’s association with the equally stylish resort town of Saint-Tropez. Lush floral prints adorn many pieces, instantly evoking images of vibrant gardens and exotic cocktails. A playful, abstract “camouflage wave” motif weaves its way through the collection, a subtle nod to the rhythm of the ocean and the laid-back Balinese way of life. This motif culminates in the collaboration’s logo, where a stylized surf wave reinforces the collection’s postcard-perfect island vibes.
Available from May 2024 in select Vilebrequin and Maison Kitsuné stores, this collaboration is a stylish passport to a world of carefree summer adventures.