AS Saint-Étienne and its kit manufacturer, hummel, have released their new home and goalkeeper kits for the forthcoming 2023-24 season.
With a blend of tradition and innovation, these jerseys encapsulate the club’s storied history, fan fervor, and an unwavering commitment to environmental sustainability.
A Return to Tradition, A Nod to the Future
For the Stéphanois, Geoffroy-Guichard Stadium, affectionately known as the “Chaudron,” is not just a football ground; it is a vibrant symbol of the community’s identity and shared dreams. These emotions find a tangible representation in the newly launched home jersey. Unique to this season, the kit displays an aerial representation of the Chaudron, underscoring the club’s deep-rooted connection with its supporters and its proud legacy.
hummel and AS Saint-Étienne have once again collaborated to honor the club’s 90th anniversary. The jersey’s collar carries the inscription “Green & Proud,” a rallying cry for the supporters, while the ASSE crest gets a refined makeover, further embedding the essence of the club.
In a thoughtful blend of past and future, the home kit returns to the traditional colors: a green jersey paired with white shorts and green socks. This harks back to the original attire of the team, stirring memories of glorious victories and iconic moments.
Keeper’s Jersey: A Tribute to Iconic Moments
The goalkeeper’s jersey has an exciting twist, paying homage to Hummel’s rich sporting heritage and the memorable Euro ’92 win by the Danish national team. The jersey design takes inspiration from the legendary goalkeeper Peter Schmeichel’s iconic jersey, fostering a sense of nostalgia and pride among fans and players alike.
A Commitment to Sustainability
Beyond the aesthetics and symbolism, the new kits reflect AS Saint-Étienne’s dedication to protecting the environment. hummel, sharing this commitment, has innovatively employed the ECO8 technology in crafting these kits. Consequently, each jersey, in a remarkable fusion of sports and sustainability, is fashioned from high-performance polyester derived from eight recycled plastic bottles.
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In anticipation of the oncoming season, the home and goalkeeper kits for 2023-24 are available for the fans at the Boutique des Verts and can also be purchased online at boutiquedesverts.fr. Priced at €79.95, these jerseys offer supporters a chance to wear their pride and their dedication to sustainability on their sleeves.
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