PUMA continues its successful collaboration with Olympique de Marseille (OM) by launching the brand new “OM AFRICA” collection. This vibrant range, available since April 12th, is a celebration of African culture and the deep connection it shares with the city of Marseille.
Building upon the popularity of previous editions, the “OM AFRICA” collection goes even further in terms of innovation and creativity. Drawing inspiration from the rich tapestry of African motifs, colors, and symbols, the designs seamlessly blend this cultural heritage with the unwavering spirit and passion of Olympique de Marseille. The collection is dominated by the lively red, yellow, and green hues that grace many African flags, all harmoniously balanced with the iconic sky blue of OM. This color palette is a powerful statement that underscores PUMA’s dedication to celebrating diversity and fostering stronger cultural bonds through the beautiful game of football.
To emphasize the unbreakable bond between Marseille and Africa, PUMA released two captivating videos on social media. These videos featured portraits of local residents of African descent, paying homage to the vibrant cultural tapestry woven through generations of exchange and collaboration between these two regions. This exchange continues to be a source of boundless creativity, inspiring the people of Marseille and shaping its rich history.
Further solidifying this connection, a series of photographs were shot featuring the club’s players, each proudly acknowledging their own heritage. This photoshoot served as a heartwarming moment of shared experience and camaraderie for the Olympique de Marseille team.
Taking the commitment to locality a step further, PUMA partnered with the FIL ROUGE factory in Marseille to produce the “OM AFRICA” collection. This collaboration not only reinforces the local connection but also highlights PUMA’s dedication to positively impacting the regional economy while ensuring exceptional product quality.
The “OM AFRICA” collection is now available for purchase at the official Olympique de Marseille boutiques, PUMA.com, boutique.om.fr, and select retailers.
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