The worlds of football and fashion collide in a vibrant explosion of color and creativity with the latest collaboration between PUMA and the artistic mind of Colm Dillane, better known as KidSuper. This isn’t your typical sportswear collection; it’s a statement piece for those who like their style to be as bold as their personality.
Building on their previous successful partnerships, PUMA and KidSuper have drawn inspiration from PUMA’s rich football heritage and Dillane’s lifelong passion for the beautiful game. The result? The PUMA x KidSuper Sports Club collection, a unique range that reinterprets PUMA’s classic silhouettes with a modern aesthetic and a healthy dose of KidSuper’s signature playful touch.
Pastel colorways and graphic elements take center stage, breathing new life into familiar sportswear pieces. Fans of the Velophasis and Palermo sneakers will be thrilled to see updated versions featuring premium materials and a touch of contemporary flair.
The collection boasts a variety of eye-catching elements. Matching tracksuits with color blocking and embroidered details offer a coordinated look, while garment dyeing and graphic jacquard knits add depth and texture. Sharp-eyed football enthusiasts will recognize graphics inspired by the iconic PUMA King boot, subtly woven into the design.
For those who prefer a more relaxed aesthetic, the collection offers a knitted jersey and shorts featuring bold graphic elements and a KidSuper Football Club badge. The playful spirit continues with the cardigan, its all-over jacquard knit print a whimsical abstraction of human faces.
Pushing the boundaries of sportswear even further, the collection includes a longsleeve and skirt crafted from a power mesh textile adorned with custom KidSuper artwork.
The footwear selection doesn’t disappoint either. The Velophasis Nu and Palermo Nu are streamlined reinterpretations of their predecessors. Featuring premium cashmere suede uppers, mesh underlays, and custom PUMA and KidSuper Studios tags, they offer a touch of luxury without sacrificing streetwise style. The Velophasis Nu, with its distressed detailing, adds a Y2K-inspired pre-worn look that’s sure to appeal to fashion-forward individuals.
Rounding out the collection are a series of PUMA x KidSuper accessories, including a bucket hat, duffle bag, and scarf, perfect for completing the look.
The campaign imagery, inspired by classic 90s mobster films, playfully portrays Dillane as the patriarch of the PUMA x KidSuper family, showcasing the collection’s focus on statement-making tracksuits.
Available now online at kidsuper.com and in select retailers, this collection is sure to turn heads on and off the pitch.
© PUMA