Fumito Ganryu has carved a unique path in the fashion industry by focusing on the genuine essence of clothing. He believes that the fashion world has become too heavily focused on marketing and superficial tactics, and has made it his mission to create clothing that taps into the true power of fashion.
Ganryu chooses materials carefully, seeking out those that align with the core values of his brand. He avoids being swayed by cultural trends and instead maintains a neutral perspective in both his main line and new spin-off, always striving to create pieces that truly serve the needs of his consumers.
What sets Ganryu apart from other designers is his deep interest in social issues. Rather than incorporating overt political statements into his designs, he incorporates his beliefs into the very fabric and construction of his pieces. For example, he has used a material called Spaore in his t-shirts, which is known for its well-being benefits such as improving posture and bloodwork.
This season, Ganryu has put himself in the shoes of his consumers, focusing on comfort and practicality. He has stripped down traditional shapes, such as tailored jackets and coats, to create pieces that are both functional and stylish. He has also started a new line, the Red line, which allows him to be more playful and impulsive in his designs.
Ganryu is also known for his innovative accessories. He has designed a quilted down-filled scarf with hidden pockets and a nylon bag that can be expanded to the size of an artist’s portfolio. He has also collaborated with several brands to create functional and stylish footwear, including water-resistant sneakers with a fidlock fastener.
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Click on this link to read this article in French version.
