The fashion world was buzzing with excitement as COS and YEBOAH celebrated the launch of their upcoming global collaboration at a fashion show in London. The event was attended by a star-studded crowd, including Naomi Campbell, Edward Enninful, Tinie Tempah, and Riccardo Tisci.
The show began with a striking light show projected onto a large circular space in a unique location, immersing guests in a display inspired by the life cycle of butterflies. Poet and artist James Massiah created a bespoke soundscape tied to the collection’s overall inspiration, while kaleidoscopic patterns served as a backdrop for the models, taking guests on a journey of metamorphosis.
As the models walked the runway, weaving through an island of guests, Massiah also performed a live spoken word creative piece that continued the evening’s narrative. The collection featured a mix of wardrobe staples and street-luxe garments in a color palette that paired dark hues with bright yellow. COS‘ soft, classic fit merged with YEBOAH’s butterfly and stripe patterns, creating a sophisticated sensibility – an effortless marriage between the brands. Caps and beanies offered an air of ease alongside mesh hoodies and a Varsity jacket. Down jackets were wrap-around, and RWS wool plaid fabrics appeared as structured jackets and a reversible vest.
Reece Yeboah is a Ghanaian designer and founder of the eponymous brand, known for its unique and modern take on African-inspired fashion. The collaboration with COS, a contemporary fashion brand known for its timeless, minimalistic designs, is a perfect match for YEBOAH’s aesthetic. With this upcoming collection, the two brands have come together to create a new and exciting fusion of style and culture.
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Click on this link to read this article in French version.