When the temperature drops, fashion often takes a warm turn, favoring utility and heritage in equal measure. Men with an eye for style know the value of a timeless piece, and this year’s festive season sees a charming marriage of tradition and animation. The story of Shaun Le Mouton and Barbour intertwines in a delightful Christmas 2023 film, telling a heartwarming tale of restoration and renewal.
British heritage brand Barbour, famous for its waxed jackets, invites us into a story that combines its century-old tradition of craftsmanship with the playful spirit of Shaun the Sheep. The campaign, says Paul Wilkinson, Barbour’s commercial director, is a nod to the durability of their garments. “A Barbour jacket has no age,” he asserts, highlighting the “Wax for Life” initiative that breathes new life into over 73,000 jackets every year.
The film, created by the skilled hands of Aardman’s Bristol studio, is a canvas of humor and ingenuity. It unfolds as Shaun and the flock at Mossy Bottom attempt to mend the farmer’s cherished Barbour jacket. Despite a series of slapstick setbacks, the animals’ efforts culminate in a magical Christmas reveal – the jacket, expertly restored by Barbour specialists.
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Aardman’s Senior Brand Manager, Rachael Peacock, celebrates the collaboration, highlighting shared values and a commitment to sustainability. “Shaun the Sheep’s “One Farm” initiative and Barbour’s services both promote caring for our planet,” she says. As well as entertaining, the campaign carries a message of mindful consumption, urging us to cherish and care for what we already have.
The Christmas campaign narrative humorously captures mishaps on the farm, leading to a heartfelt attempt by Shaun and the herd to repair the farmer’s jacket. This story extends beyond the screen and resonates with those who view their wardrobe as a collection of stories, memories and a personal journey through fashion.
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© Photos: Barbour x Shaun Le Mouton
Click on this link to read this article in French version
