Amsterdam-based fashion brand Scotch & Soda has teamed up with Veloretti – also based in Amsterdam – to launch “Amsterdam Proof”, a seasonal capsule collection of unisex rainwear and electric and city bikes in Europe.
The Scotch & Soda x Veloretti bike range includes four electric and two city bikes featuring a limited edition camouflage design, as well as a classic city bike available in an exclusive shade of Dutch green.
The seven bikes, launched jointly in 26 European countries, are designed in Amsterdam and manufactured in Europe. They combine a sleek design with the highest quality solid aluminum frames with a durable powder-coated finish and display the Veloretti and Scotch & Soda logos.
Veloretti’s Ace and Ivy electric bikes feature a limited-edition dazzle camouflage-inspired design, in a mix of Dutch green, butterscotch yellow, cedar brown and midnight black, echoing the color palette of
Scotch & Soda’s Amsterdam Proof capsule collection. They feature a silent and powerful 65nm torque mid-engine connected to the pedals, automatically adjusting the power to the torque instead of
speed, giving a natural electric biking experience, while the step-less Enviolo system automatically shifts gears, adapting to the rider’s behavior. The Ace and Ivy electric bikes are equipped with hydraulic breaks, and a durable Gates belt drive made of carbon that does not need any oil, allowing to enjoy maintenance free rides up to 30,000 kilometers. Uniquely designed, the battery-driven hyperbolic lights give consistent illumination to ensure safety from day to night. With 504 Wh and a range up to 120km, the in-house developed removable battery pack is easily detachable and rechargeable with any electrical power outlet.
In addition to these electric bikes, two city bike models, the Caféracer and the Caféchaser, are also offered in the limited-edition dazzle camouflage. Veloretti’s classic Caféracer model features an exclusive Dutch green and is available in two versions.
In addition to these bikes, the capsule collection also features a range of unisex rainwear for adults and kids in a color palette of khaki, olive green, rust brown and off-white. The unisex models for adults include an oversized jacket with matching trousers, a poncho, a bucket hat, a body warmer and an organic cotton hoodie. Kids get a rain jacket, matching trousers and a body warmer. All have utilitarian details and graphics reflecting the optimism of the collection, such as “Good planets are hard to find” or “Our space on Earth”.
“Amsterdam and bikes are simply inseparable. More than a mode of transportation it’s a way of life in the city. We wanted to celebrate this together with Veloretti, who designs the sleekest and most stylish bikes in town, and bring joy to your daily commute here and abroad. With 6 different bikes in colors that match our latest “Amsterdam Proof” rainwear collection, we will help you stay dry and smiling no matter the weather conditions this fall,” said Stephane Jaspar, Scotch & Soda’s CMO.
“It was an easy decision to collaborate with Scotch & Soda. The look and feel of our Veloretti bikes match perfectly with the style of Scotch & Soda. This also goes for the idea to deliver a collection of limited-edition city and electric bikes in celebration of the launch of Amsterdam Proof. When riding your Veloretti, you want to look stylish too. The unisex rainwear capsule collection therefore makes perfect sense to combine when riding the Scotch & Soda x Veloretti bikes, rain or shine,” added Tom Wolters, Veloretti’s Head of Sales.
The Scotch & Soda x Veloretti bikes can be ordered from today onwards, until November 15th, on veloretti.com and in person in Veloretti’s Amsterdam flagship store.
The Ace and Ivy electric bikes, priced at €2,699, are exclusively available in The Netherlands, Germany and Belgium, while the Caféracer and Caféchaser models, priced at €505, are available in 26 European countries (Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom).
