Ralph Lauren launches phygital partnership with Fortnite

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Fortnite x Ralph Lauren

The interest of major luxury brands for Fortnite does not decrease! The latest to give in to the temptation of Epic Games’ epic Battle Royale game is Ralph Lauren, which has just announced its partnership with the game, a partnership that will include both digital and physical fashion.

The two partners will launch a collection of digital clothing and accessories, as well as a physical clothing capsule, inspired by the first, starting this Sunday, November 6.

Dubbed “Polo Stadium Ralph Lauren,” the collaboration is inspired by the world of auto racing and aviation, paying homage to the brand’s iconic “Stadium 1992” collection. The Ralph Lauren x Fortnite collaboration will also see the iconic Polo Pony logo reinvented for the first time in the American brand’s 55-year history.

Fortnite x Ralph Lauren

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Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers. Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation,” said David Lauren, chief branding and innovation officer at Ralph Lauren.

A statement to which Adam Sussman, president of Epic Games, responded, “Authentically expressing yourself is core to the player experience inside Fortnite. Ralph Lauren’s iconic ‘Polo’ design history together with the powerful versatility of Unreal Engine and the unmistakable style of Fortnite have resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love.

Fortnite x Ralph Lauren

The digital collection will debut on November 05 with two outfits: the “1992 Stadium Hero” outfit available in four styles and the “Polo Prodigy” outfit available in two styles. They are complemented by alternative styles and additional cosmetics. On the eve of launch, November 04, players can try to get the outfits and accessories before they arrive in the Fortnite Item Store by participating in the Stadium Polo Cup.

Fortnite x Ralph Lauren
Fortnite x Ralph Lauren
Fortnite x Ralph Lauren

The partnership between Fortnite and Ralph Lauren continues with the release of a physical capsule collection Polo Ralph Lauren x Fortnite. The first part of this collaboration is set to debut today on ralphlauren.com, featuring apparel with a special Polo x Llama logo as well as embroidery. Finally, the second release of the capsule collection is scheduled for December 1 and contains clothing with the Polo x Llama logo. A physical boot designed specifically for Fortnite will also be released in the coming months, giving players the chance to wear a replica of their game shoes.

Click on this link to read this article in French version.