Unveiled last June, Harry Styles and Alessandro Michele’s collaborative GUCCI “Ha Ha Ha” collection is back in the spotlight, with a new campaign that includes a series of fun photos and videos.
From One Direction to a solo career, Harry Styles has now become a global phenomenon. His penchant for bold fashion and his friendship with GUCCI’s creative director Alessandro Michele make him a kind of muse. The latter did not hesitate to dedicate to the interpreter of As It Was an exclusive and unpublished collection, whose name “Ha Ha Ha” is taken from a combination of “Harry” and Alessandro Michele’s initials.
“I’ve known Alessandro for years now, and he’s always been one of my favorite people,” Styles said in a statement. “I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”
Photographed and shot by Mark Borthwick, the campaign, which is as whimsical as it is cheerful, reflecting the spirit of the collection and that of its two protagonists, features the English singer and actor having fun in various dress-up and dress-down situations, amidst everyday elements: a chair, a plant, a sofa. The star poses in colorful pieces from the collection, accessorized with teddy bear necklaces, kitschy bow ties, ’70s sunglasses, boots with love heart cutouts, and unique versions of the iconic Gucci Bamboo 1947 bag.
According to the brand, the campaign “captures moments of the human desire for masculine transformation.” Before adding that “the collection is able to exhibit masculine vanity without hypocrisy and false scruples dictated by convention.”
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Click on this link to read this article in French version.