Burberry has launched the year-end festivities, unveiling its new The Night Before campaign, described as “a celebration of the excitement and anticipation of festive preparations.”
This year, the venerable British luxury house has tapped Nigerian singer and songwriter Burna Boy and Colombian star Shakira to star in its festive campaign.
Shot and directed by Torso, the campaign takes a surreal approach to ringing in the holiday season, showing the Like to Party and Whenever, Wherever performers in a short film where both walk through freshly fallen snow, each in a selection of Burberry pieces – the former in a quilted plaid jacket with black angel wings attached and a Santa bag in the house’s signature print overflowing with gifts; and the second in a crystal-encrusted sheer tulle dress with silverware and other objects flying around her.
The campaign was conceived by former creative director Riccardo Tisci before he resigned in September. Former Bottega Veneta creative director Daniel Lee has been announced as Tisci’s successor and will present his vision for the brand in 2023.
In May, Burberry announced record revenues and higher-than-expected profits for the 2021-22 fiscal year despite alarming economic as well as political situations: lockdowns in China, the war in Ukraine and rocketing inflation around the world, in the UK among others.
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