Belvedere Vodka, the vodka brand of French luxury group LVMH, has unveiled a global advertising campaign featuring actor Daniel Craig dancing in the streets of Paris.
Since the end of his 15-year career as James Bond with No Time to Die, released last year, the former spy of Her Majesty has not remained inactive. The 54-year-old actor seems to enjoy a new phase of his career and life, especially wanting to break the cold and icy image he built with his role of James Bond 007.
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Mission accomplished: in the latest Belvedere Vodka campaign, the former spy surprised everyone, performing his best dance steps in front of the camera of Oscar-winning director Taika Waititi (Jojo Rabbit, Thor: Love and Thunder).
Thus, choreographed by the famous choreographer JaQuel Knight, the British star gets rid of his secret agent costume and unleashes his disco diva fiber, performing some dance steps on the Pont-Neuf and in the lobby of the luxurious Cheval Blanc Paris hotel – the establishment also belongs to the businessman Bernard Arnault, owner of LVMH, sneaking through the corridors, on the roof and heading to the Belvedere bar. All to a soundtrack by Rita Ora and Giggs. The clip ends with Craig having a glass of Belvedere and commenting “finally.” Dancing is a thirst-quenching performance, after all!
The timing of the campaign preceded the Netflix release of Glass Onion: A Knives Out Mystery, the highly anticipated sequel to Knives Out, where Craig reprises his role as Detective Benoit Blanc.
Click on this link to read this article in French version.