As the eyes of the world turn to the biggest sporting event in the world, the FIFA World Cup Qatar 2022, Pepsi launches its new limited edition nutmeg-flavored cola.
Called “Pepsi Nutmeg” – nutmeg, in soccer jargon, refers to a technique used in soccer, among other sports, to hit, roll, or push the ball between the legs of an opponent – the new cola “gave its classic cola taste a spicy touch” – says the firm – thanks to the addition of the nutmeg. The new drink comes in a 473ml light sand-colored can that features two footballers engaged in a “nutmeg” exchange.
Speaking about the new flavor, Pepsi‘s Senior Director, Global Marketing, Gustavo Reyna, said: “We are so excited to share the ‘Nutmeg Royale’ football film with the world, as it is a true celebration of what Pepsi does best – have fun. When we decided to create this campaign, we knew the nutmeg was the perfect move to showcase. A nutmeg move is for the quick-witted, the ambitious, and fun-lovers that are thirsty for the thrill of the game. Creating entertaining moments for our consumers to enjoy is at the core of who we are at Pepsi. It’s this unexpected fun that we really wanted to shine through in everything we do. With this film and the upcoming moments we have planned, we’ve done just that!”
To honor the thrill of the FIFA World Cup and introduce this new flavor, Pepsi also released a short tribute video titled “Nutmeg Royale,” featuring two great world football icons Lionel Messi and Ronaldinho.
“It’s great to be back working with Pepsi and creating entertaining football moments for fans. I had a lot of fun shooting this campaign – it’s highly-energetic and allowed me to showcase one of my favorite football skills – the nutmeg!,” said Leo Messi.
“This is one of my favorite Pepsi campaigns that I’ve worked on yet! Everything is centered around the nutmeg football trick, which is cool and fun – two things I’m all about. If you are Thirsty for greatness, you have to take risks. This film is for the everyone with that Thirsty mindset, ready to play hard and make exciting things happen!,” also spoke Frenchman Paul Pogba.
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The release of this “Pepsi Nutmeg” is not specified for the moment, we will certainly come back to keep you informed of its availability.
Click on this link to read this article in French version.