adidas has recently elevated the bar for everyday running shoes with their latest innovation, the adidas SUPERNOVA RISE. This model, part of the revamped SUPERNOVA franchise, marks a significant stride in the realm of athletic footwear.
The genesis of the SUPERNOVA RISE is rooted in extensive research. adidas, tapping into insights from 1,300 female runners, recognized comfort as a pivotal factor in a runner’s choice of footwear. This revelation steered the design and development process, culminating in a shoe that caters to the comfort needs of the everyday runner, devoid of any distractions.
At the heart of the adidas SUPERNOVA RISE lies the innovative Dreamstrike+ midsole foam. This technological marvel draws inspiration from the LIGHTSTRIKE PRO, a key component in the record-shattering ADIZERO franchise. The Dreamstrike+ offers an unparalleled blend of comfort and cushioning, a feature that distinguishes the SUPERNOVA RISE and SUPERNOVA SOLUTION models. In the SUPERNOVA STRIDE, Dreamstrike+ is strategically placed in the forefoot, coupled with an EVA compound midsole, to cater to diverse running needs.
JT Newcomb, adidas Running Footwear’s Category Director, shares his enthusiasm about this launch: “We are very excited to introduce a totally new chapter of the SUPERNOVA franchise – our everyday running shoes. The driving motivation behind revamping the SUPERNOVA was to enable more people to run, more of the time.“
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The adidas SUPERNOVA RISE, along with the SUPERNOVA SOLUTION, also boasts the Support Rod System. This technology, inspired by the foot’s physiology in motion, ensures seamless support and transition, enhancing stability where it matters most. The SUPERNOVA SOLUTION further tweaks this system for additional support, making it an ideal choice for runners seeking extra stability.
adidas didn’t stop at just the sole. The SUPERNOVA RISE features a Comfort Heel Fit, blending cushioning foam with soft textiles to maximize comfort and support. The shoe is wrapped in engineered sandwich mesh, meticulously crafted to meet the diverse needs of runners.
In terms of aesthetics, the adidas Design team has outdone themselves with the SUPERNOVA RISE’s colorway. Drawing inspiration from nature and the energy of bioluminescence, the team chose a captivating dark base of Black and Aurora with Semi-Green Spark detailing, making the shoe not only functional but also visually striking.
The adidas SUPERNOVA RISE is priced at €150 / $140 and is now available. Following the RISE, the SUPERNOVA SOLUTION and SUPERNOVA STRIDE are set to debut from February 22, 2024, further expanding the SUPERNOVA lineup.
© Photos: adidas