Y’s x G-SHOCK: A timeless fusion – celebrating 50 years of Yohji Yamamoto’s Y’s label with an exclusive watch collaboration

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G-SHOCK x Yohji Yamamoto x Y's x Watch

As the iconic Yohji Yamamoto‘s Y’s label marks its 50th anniversary, a unique collaboration with G-SHOCK breathes life into an exclusive timepiece. For the first time ever, the two esteemed brands unite to bring forth a harmonious fusion of Yamamoto’s subtle fashion sensibilities and G-SHOCK’s cutting-edge design.

Y’s x G-SHOCK GM-S5600YS-1: A modern classic

Drawing inspiration from G-SHOCK’s legendary 5600 series, the Y’s x G-SHOCK GM-S5600YS-1 watch presents a downsized and more streamlined version for contemporary wrists. The collaboration is as functional as it is stylish, boasting 20 ATM water resistance, exceptional shock resistance, and an EL backlight that ensures visibility in the darkest conditions.

Attention to detail: refined design meets durability

This partnership showcases a metal bezel and a timeless resin band, while an additional custom-made textile band offers a touch of versatility. To safeguard the watch face, an ingenious cover is included, which can be easily retracted and secured using a buckle and velcro fastening system.

The Y’s x G-SHOCK GM-S5600YS-1 is a testament to the meticulous craftsmanship of both brands, with each component thoughtfully finished to create a cohesive aesthetic. From the honed-finished buckle and case to the hairline-finished bezel top and mirror-finished side buttons and screws, every detail is accounted for. The watch is enveloped in an all-black color scheme, capturing Y’s signature look while integrating metallic accents for a sophisticated and polished appearance.

G-SHOCK x Yohji Yamamoto x Y's x Watch

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The wait is over: The Y’s x G-SHOCK GM-S5600YS-1 is here

Eager fans can now purchase the Y’s x G-SHOCK GM-S5600YS-1 watch at select Y’s stores across Japan. Limited pre-orders are also available through the WILDSIDE YOHJI YAMAMOTO Osaka branch and the brand’s official online store. The timepiece will be launched for the wider public on March 24, retailing at ¥44,000 JPY (approximately $337 USD).

G-SHOCK x Yohji Yamamoto x Y's x Watch
G-SHOCK x Yohji Yamamoto x Y's x Watch
G-SHOCK x Yohji Yamamoto x Y's x Watch
G-SHOCK x Yohji Yamamoto x Y's x Watch
G-SHOCK x Yohji Yamamoto x Y's x Watch

To commemorate this momentous release, a special pop-up event will be held at Y’s Omotesando store from March 24 until mid-April. This exclusive collaboration offers the perfect blend of style and functionality, a testament to the creative prowess of Yohji Yamamoto’s Y’s label and G-SHOCK’s innovative design.

Y’s OMOTESANDO
Omotesando Hills 1/F B1F
4-12-10 Jingumae,
Shibuya-ku, Tokyo
Japan

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