Dwayne “The Rock” Johnson is stepping into the world of skincare with his new brand, PAPATUI. Launching today online and hitting Target stores on March 10th, PAPATUI offers a range of men’s personal care products focused on quality and affordability.
“The Rock”, known for his dedication to fitness and overall wellness, wants to break down stigmas around men’s self-care. PAPATUI offers a variety of thoughtfully formulated products for the face, body, hair, and even tattoos, all at accessible price points.
The line is packed with effective ingredients – think hyaluronic acid and niacinamide for the face, and mango butter and coconut oil for the body. There are even specialty products like a Rejuvenating Toner for exfoliation and pore tightening. Everything is free of harsh chemicals like parabens and sulfates.
Scent is a big deal for “The Rock”, so he partnered with a top fragrance house to create luxurious scents for the body and hair products. You can choose from Sandalwood Suede, Lush Coconut, or Cedar Sport.
“People have asked me about my skin care for years, and people know that I’m a big advocate for all men to take care of themselves, inside and out. Men’s wellness will always be very important to me, and I’ve been lucky enough to have access to some of the best resources and minds when developing PAPATUI. Together with industry experts, we committed to create products that work and deliver the quality and value that all hardworking men deserve. Now all my men out there can trade-up to high-end products without having to pay high-end prices. I believe these products will help men take better care,” said “The Rock”.
And he continued “The name PAPATUI is deeply personal to me. My Samoan grandfather, the High Chief Peter Maivia was the first man who taught me what men’s care was all about. Even though I was just a 5 year old punk kid, my grandfather was one of my heroes. He was strikingly handsome, had beautiful skin, was well groomed, always smelled incredible, he was loved and respected by everyone, and on top of all that – he was also tough as hell – an attribute he clearly did not pass on to me lol. His nickname for me, was “Tui”. And “Papa” , which translates to “Rock” in Samoan, also comes from my most important and protected role, which is father to my three daughters. I wanted to honor these anchors in my life. Thus, PAPATUI.”
PAPATUI is more than just products; it’s about encouraging men to prioritize self-care. The name itself is a tribute to Johnson’s Samoan heritage and his role as a father. PAPATUI is all about honoring tradition while offering modern men the tools they need to look and feel their best.
Johnson has long been open about his own skincare routine, and PAPATUI is an extension of that philosophy. He wants men to feel comfortable taking care of themselves, and he believes that everyone deserves access to high-quality products without breaking the bank. PAPATUI offers a complete skincare regimen at an affordable price, making it easier than ever for men to incorporate self-care into their daily lives.
Developed over three years with a team of experts, PAPATUI products are formulated to be effective yet gentle on the skin. The line is also cruelty-free, making it a great choice for the conscious consumer. With its focus on quality, affordability, and inclusivity, PAPATUI is poised to shake up the men’s skincare market.