Pharrell Williams‘ first Louis Vuitton Pre-Fall 2024 show in Hong Kong, aligning with the city’s subtropical essence, showcased a unique blend of Hawaiian surfer casualness and sophisticated glamour. At the heart of this style revolution was the acclaimed makeup artist, Pat McGrath, whose expertise brought an unparalleled bronzy beauty to the runway.
McGrath, renowned for her transformative makeup techniques, utilized her own Pat McGrath Labs’ Divine Skin 001: Rose the Essence for initial skin preparation. This was followed by an application of Pharrell Williams’ Humanrace Humidifying Face cream, infusing an extra layer of moisture, vital for the Hong Kong climate.
The key to achieving the show’s signature look was a mix of products from McGrath’s Skin Fetish line. These included primer, concealer, bronzer, and blush, strategically applied to accentuate cheeks and cheekbones. A setting powder was used to reduce shine, particularly around the nose and forehead, ensuring a flawless finish.
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Interestingly, McGrath maintained a minimalistic approach for the male models, in keeping with the ethos of menswear. For female models, however, a subtle shimmer was added to the eyelids, enhancing the overall look without overpowering it. This strategy resulted in a bronzy glow that was both understated and impactful, adding a hint of health and vitality while remaining natural.
McGrath’s approach was reminiscent of the “Latte makeup” trend currently popular on TikTok, evoking the extravagant 1990s fashion campaigns. She drew parallels with the looks created for icons like Amber Valletta, celebrating the cyclical nature of fashion trends.
Despite the close collaboration for the Louis Vuitton show, McGrath confirmed no immediate plans for a partnership with Humanrace. However, she expressed admiration for the brand’s inclusive philosophy. McGrath, who launched her luxury makeup brand in 2015 and recently expanded to Ulta Beauty, continues to be a pivotal figure in the beauty industry, championing diversity and innovation.