Budapest’s renowned National Athletics Centre is ready to host the 19th edition of the World Athletics Championships, from 19th to 27th august, 2023. Lending its incredible finesse to this global spectacle, Seiko has been chosen as the Official Timekeeper, solidifying its illustrious history with sports.
Seiko is no newcomer to the athletic stage. With a venerable legacy in sports, this watchmaking giant is much more than a mere timekeeper. Its commitment is steeped in passion, innovation, and an undying spirit to support and propel the evolution of sports and its athletes. This time, at the heart of Hungary, Seiko will not only keep time but will also organize “Time to Shine” – an initiative conceived to kindle the ambitions of burgeoning athletes, building on its previous success in Oregon’s World Championships.
But the journey doesn’t end here. Seiko is pushing the boundaries of technology in sports and is set to introduce high-resolution cameras, capturing a stunning 60 frames per second, at these championships. Mounted at strategic positions such as the spectator stands, these cameras promise to revolutionize the way we understand and enjoy athletics.
Imagine witnessing the grit and grace of the triple jump with unprecedented precision – each hop, stride, and jump captured in microscopic detail, offering invaluable data to the athletes and their teams. This meticulous recording is poised to measure the speed of the run-up, the distance of the jump, and even the height and speed of each phase of the event.
In the world of sports, where split-second differences can mark the boundary between victory and defeat, Seiko’s high-precision technology promises to be a game-changer. Offering not just the elapsed time, but a treasure trove of performance metrics, it will give athletes an edge and provide spectators with a captivating viewing experience.
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