Paris Saint-Germain has partnered with online sneaker marketplace GOAT to launch the People of Paris visual campaign, capturing the club’s style and history celebrated by fans of all backgrounds.
Historic PSG fans, club legends and the players themselves, all wear iconic Parisian club jerseys from the past and present, as well as apparel and accessories from its archives and GOAT’s expanded range of apparel for the campaign.
“As we continue to invest in our community globally, we are excited to introduce our “People of Paris” campaign,” said Sen Sugano, Chief Brand Officer of GOAT Group. “We will showcase the Parisian community by bringing together cultural figures, gamers, fans and ordinary people. Through this campaign, we want to highlight the common bond that unites these different groups: their love for the city and PSG.”
“This first GOAT x PSG campaign, featuring players and fans, marks the arrival of GOAT into the PSG family,” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is an iconic next-generation brand and we are proud to showcase our fusion of styles on the streets of Paris and around the world. Together, we celebrate the uniqueness of everyone who represents Paris and PSG.”
The first People of Paris billboard will be unveiled today at Louvre Rivoli. To accompany the campaign, a collection of new and vintage apparel will be available on the GOAT app dedicated to Paris Saint-Germain and GOAT.com/PSG starting early this month. New experiences and limited edition products will be regularly added to the platform throughout the season.