Lidl x Djibril Cissé, the new and surprise collab for this end of the year

1 min read
LIDL x Djibril Cissé

After the car in the brand’s colors, the German discount chain Lidl has struck a new marketing blow, calling on the former French international Djibril Cissé to create a collection of apparel.

Already muse of the brand, notably in the recent advertising campaign of Lidl, called “Vous aimez déjà Lidl” (“You already love Lidl”), the 41 years old ex-French footballer is back, but this time as a fashion collaborator.

Released just before the final of the FIFA World Cup Qatar 2022 that opposes France to Argentina, the collection is composed of a fleece sweater in the colors so recognizable from the brand, a jacket like sheep fur cream, accompanied by jogging pants of the same color, two pairs of sneakers – one in the signature colors (yellow, blue and red) of Lidl and the other, in a more neutral shade, boxers, but also accessories, such as hats, a bob hat, socks and fanny packs.

According to the press release, between Lidl and the former footballer, it is a great love story that goes back to the early 90s. The teenager then aged 10 used to accompany his mother to shop at Lidl in Arles (France). A routine that has definitely marked his memories, so much so that he regularly shows his affection to the brand on social networks, as a day of July 2020 when he shows himself on Instagram with colored sneakers Lidl on his feet, arousing a surprisingly real craze of his fans for these products.

This new collection probably won’t escape a new rush!

You maybe interest to read:

adidas Forum Low x Bad Bunny
MSGM x Cucchi
PUMA & AMI PARIS sign the second act of their collaboration

LIDL x Djibril Cissé
LIDL x Djibril Cissé
LIDL x Djibril Cissé
LIDL x Djibril Cissé

The Lidl x Djibril Cissé collection is available from today in all Lidl supermarkets in France.

Click on this link to read this article in French version.