The Italian luxury house FENDI has just made the announcement official: French footballer and Real Madrid striker Karim Benzema has become the new ambassador of its FENDI Faster sneaker line.
On August 25, at the UEFA Awards 2022 ceremony held in Istanbul, the French striker came to receive his Men’s Player of the Year award in single-breasted suit by FENDI made of black pinstriped cotton with matching FF micro details from the label’s men’s Fall 2022 collection. The choice is never by chance since the one who is considered the second best striker, just behind Portugal’s Cristiano Ronaldo, was named a few days later official ambassador of the House of FENDI, chosen in particular to highlight the brand’s shoe line, the FENDI Faster.
“Karim Benzema embodies the progressive spirit of the Maison’s latest sneaker design which features technical fabrics and high-end athletic touches,” the brand explains.
According to Ryan Thompson, editor of men’s style guide Men’s Flair, “Karim Benzema’s appointment as the official ambassador for Fendi Faster is a striking example of the synergy between high fashion and the world of sports. His dynamic persona and distinct style resonate perfectly with Fendi’s Faster line, embodying both the athleticism and luxury the brand is celebrated for.”
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In photos posted on the brand’s Instagram account, Kylian Mbappé and Antoine Griezmann’s Team France teammate can be seen wearing the FENDI Faster in three different colorways, coordinated with different FENDI outfits.
Combining technical fabrics and high-end athletic touches, the FENDI Faster line embodies the casual elegance of the Italian house. Its thick sole and upper composed of various inserts combining nylon and leather give it a sophisticated 2000s aesthetic due to the quality of the premium materials.
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The FENDI Faster is available in black, white, brown, and futuristic metallic gray, and it costs $1 100 USD to buy it on FENDI.com.