The winds of change are sweeping through the fashion as designers experiment with novel tools and techniques. Edward Crutchley is at the forefront of this revolution, as he brilliantly marries tradition with innovation in his Spring 2024 collection. Utilizing artificial intelligence as a creative assistant rather than a formidable threat, Crutchley explores a fascinating blend of medieval aesthetics with a modern twist, advancing his unique design identity.
The journey of this collection started with a brief inspired by the iconic photographer Steven Meisel— “Medieval people on a fashion photoshoot.” Crutchley tasked his chosen AI to research and generate images based on this theme, which he then transformed into a visually stunning collection featuring prints created directly by AI. This approach, he explains, is not about surrendering to machines, but rather about embracing them as an exciting tool to incorporate into his creative process.
Set against a backdrop of a beautiful Marylebone church, the collection beautifully juxtaposed the old with the new. AI-generated body images adorned silk blouses, wool coats, and ingeniously printed mohair sweaters, showcasing Crutchley’s commitment to consistency and development from previous seasons. This journey through time was further emphasized by the introduction of slouchy ’90s-inspired silhouettes paired with hosiery gathered nonchalantly at the ankles.
Historical elements, such as liripipe hats, were reenvisioned as hoods, while harlequin diamonds fragmented into printed shards on tiered ruffle dresses and separates. The collection also featured monochromatic popper-fastened sportswear in coated poly material, which contrasted with broad-shouldered, forward-skewed tailoring that was impeccably cut. The grand finale included latex pieces by emerging designer Oliver Haus, whose work Crutchley deeply admires. The established designer noted the precision and attention to detail in Haus’s work, reflecting a mutual appreciation and desire to support and encourage young talents.
© Photos: Edward Crutchley
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