South Korean heartthrob Choi Woo-shik has a new role, and it’s not on the silver screen. The 34-year-old actor has been tapped by Parisian fashion house AMI Paris as the brand’s latest menswear ambassador for the Spring/Summer 2024 collection. This announcement comes just days after AMI unveiled its equally surprising choice of Fran Drescher for its women’s campaign, solidifying the brand’s penchant for unexpected muses.
Choi Woo-shik, known for his charming demeanor and performances, boasts a dedicated following of 9.2 million on Instagram. This global recognition makes him a strategic choice for AMI, particularly as the brand continues to expand its international reach. The Seoul-born star, who spent his formative years in Canada, brings a unique cultural perspective that resonates with a diverse audience.
A cryptic video posted by AMI on social media just hours before the reveal offered a tantalizing glimpse: a slender figure clad in classic navy pinstripe trousers and a sleek black turtleneck. This minimalist ensemble, a signature of the AMI aesthetic, was enough for eagle-eyed fans to recognize Choi Woo-shik’s signature haircut, sparking a flurry of online speculation.
While Choi Woo-shik may not be a household name in France yet, his career trajectory in his home country and beyond has been nothing short of impressive. After a chance audition in 2011, he landed a role in the Korean television series The Duo. Though his early years were marked by a series of supporting roles, he steadily honed his craft. The turning point came in 2014 with the critically acclaimed film Set Me Free, where his portrayal of Kim Tae-yong earned him the prestigious Best Actor award at the Busan International Film Festival.
Choi Woo-shik’s international breakthrough arrived with his participation in several high-profile films. He captivated audiences in Yeon Sang-ho’s nail-biting thriller Train to Busan, Bong Joon-ho’s thought-provoking Okja, and the heartwarming comedy Rosebud. However, it was his lead role in the Oscar-winning phenomenon Parasite alongside the legendary Song Kang-ho that truly catapulted him into the global spotlight.
A multi-talented artist, Woo-shik isn’t afraid to venture beyond acting. During a recent hiatus, he surprised fans with the release of his debut single, “Poom,” showcasing his musical prowess. Now, with his new partnership with AMI, he adds another layer to his multifaceted career. This collaboration signifies Woo-shik’s growing influence in fashion, and it will be exciting to see how he embodies the effortlessly chic and contemporary spirit of AMI.