adidas and Yohji Yamamoto have once again joined forces to create a sneaker that will become an iconic symbol of innovation – the Y-3 GENDO.
Their latest creation is a bold step into the future, fusing technology and style in a way that’s as seamless as it is groundbreaking. The Y-3 GENDO is a fusion of the classic and the contemporary, the familiar and the new.
The foundation of this sneaker’s appeal lies in its innovative hollow TPU plate midsole, a technological novelty first introduced by the adidas innovation team. Paired with the iconic Superstar model, this combination creates an aesthetic that’s both dynamic and expressive, serving as the epitome of Yamamoto and adidas’ collaborative genius.
First seen on the Yohji Yamamoto runway, the Y-3 GENDO is a defiant exploration of the concept of negative space and elevation. With a premium leather upper nestled atop an avant-garde, hollowed-out hard polymer plate, the sneaker strikes a harmonious balance between comfort and style.
Two distinct yet equally compelling models have emerged from this collaboration – the Y-3 GENDO Superstar and the Y-3 GENDO Pro Model. While the former combines the futuristic midsole plate with a one-to-one Superstar upper, the latter features a high-top Pro Model upper and replaces the traditional lacing system with a zipper, adding an expressive touch to the design.
Stay on the cutting edge of men’s fashion & lifestyle 🌟, follow Essential Homme on Google News, Whatsapp, by RSS or on Flipboard.
“The progressive sneaker features a fully hollowed TPU plate first created by the adidas innovation team as a performance midsole,” a detail that underscores the cutting-edge nature of this design. Available worldwide, sneaker enthusiasts can find these shoes at Yohji Yamamoto boutiques, theshopyohjiyamamoto.com, adidas.com/y-3, on CONFIRMED, in stores and at select retailers.
© Photos: adidas
Click on this link to read this article in French version
