Forget the fairway, Malbon Golf is venturing onto the court with a new collaboration that brings a touch of racket sport royalty to your wardrobe. Partnering with Prince, the iconic tennis brand, Malbon Golf has crafted a limited-edition capsule collection that channels the vibrant style of the Andre Agassi era in the 1980s and 90s.
The Malbon Golf x Prince collection offers a contemporary take on classic courtside attire. Think neutral tones – think crisp whites, sleek blacks, and calming beiges – punctuated with pops of fiery red. The range caters to both men and women, featuring a selection of shirts, pants, shorts, and jackets. You’ll also find tennis rackets and bags emblazoned with the collaborative branding, making it a one-stop shop for anyone looking to elevate their on-court style. Prices range from a budget-friendly $60 to $220, making it accessible to a wide range of fashion enthusiasts.
This marks a first for both brands. Prince has never collaborated with a golf brand before, while Malbon Golf steps outside the world of fairways and greens for the first time. However, the partnership seems like a natural fit according to Matthew Salter, Senior Vice President of Partnership Marketing at Authentic Brands Group, which owns Prince.
“Building on the success of previous collaborations with Malbon Golf, such as Spyder, we knew that they would be the perfect partner to bring our vision to life,” Salter explains. He highlights the shared passion for elevated style between the two brands. “We saw the opportunity to collaborate with Malbon Golf due to their unique and innovative designs and ability to bridge the gap between streetwear and sport. At the same time, Prince’s timeless tennis style continues to permeate into lifestyle categories. By joining forces with a leading golf brand like Malbon Golf, we can bring our respective brand audiences together through a collective appreciation of sport and style.“
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Malbon Golf founder Stephen Malbon echoes this sentiment, expressing his personal connection to the collaboration. “It’s an honor to work with Prince, a historically prominent brand in the tennis space,” he says. “I grew up playing tennis and it’s still one of my favorite leisurely sports to play – besides golf, of course.”
The collection launched on March 29th and is available for purchase online on the Malbon Golf website and in their physical stores.