As the seasons change and we find ourselves yearning for something fresh and inspiring, N.HOOLYWOOD‘s Spring 2024 collection delivers a refreshing take on personal style and individuality. Inspired by the post-war era in America, where individual freedoms were often valued more than collective ones, designer Daisuke Obana has crafted a collection that emphasizes the uniqueness of each piece while creating an atmosphere of communal enjoyment.
The N.HOOLYWOOD collection is not just a nod to the past, but a celebration of the present and the future. Obana’s approach to the collection involved encouraging his team to develop it under his supervision, fostering new chemistry by having each member imagine the clothes’ existence from their own perspective. This collaborative effort did not result in chaos, but rather a cohesive lineup, thanks to a carefully pre-planned setting—a beach house at the southernmost tip of Tokyo, adorned with American antiques and arranged to evoke a bygone era.
Obana’s vision for the Spring 2024 collection at N.HOOLYWOOD revolves around a house party theme, showcasing the adaptability of each piece in various scenarios. A checked set, photographed in a bathroom, transforms into pajamas, while a “Canadian tuxedo” worn high on the waist and slightly short at the hem draws attention to the model’s unique style. This play on proportions, combined with a meticulous attention to detail, is a hallmark of the brand. Obana’s focus on both the positive and negative aspects of vintage—such as natural wear and tear, color fading, material stiffness, and imbalanced lengths—aims to turn every element into a positive aspect, creating a sense of familiar yet intriguing difference.
The collection features roomy business-gray shorts paired with a robin-blue two-button blazer with dropped shoulders in a nylon fabric, worn over a longer white top with a slightly bubbled hem. This nuanced combination, coupled with a deep-seated optimism, encapsulates the “Obana magic” that has captivated fashion enthusiasts worldwide.
His collection is not just a fashion statement, but a celebration of individuality and the power of communal experiences. With its emphasis on personal style, attention to detail, and a nod to the past, it encourages us to embrace our uniqueness while finding common ground in our shared history.
In a world where fashion trends often come and go with the blink of an eye, N.HOOLYWOOD’s latest collection stands out as a timeless tribute to individuality and the enduring appeal of vintage aesthetics. It reminds us that while fashion is ever-evolving, there are certain elements of style that remain timeless and universal.
© Photos: N.HOOLYWOOD
Click on this link to read this article in French version
