As the chilly winds start to whisper the arrival of the frosty seasons, men with a keen sense of style eagerly await something that not only combats the cold but does so with unparalleled elegance. Loro Piana answers this call, unveiling the allure and warmth of its Fall/Winter 2023 “Cocooning” Collection. A rich blend of aesthetic grace and comforting embrace, this collection echoes the silent yet profound conversations between nature, luxury, and man.
Wearing pieces from this collection feels like stepping into a serene embrace, evoking the gentle touch of the finest materials against the skin. Loro Piana has artfully spun together excellence and innovative spirit, weaving the allure of Aircash and Cashmere Fleece into garments that personify spontaneous elegance.
Aircash, the thin yet warm cashmere yarn, and Cashmere Fleece, the newly crafted 100% cashmere knitted fabric, stand as testimonies to Loro Piana’s unwavering commitment to quality. Men find in these materials a refined yet comfortable fit, a delicate balance that has long defined the brand’s ethos.
This meticulous choice of colors, textures, and materials illuminates the brand’s dedication to not only the aesthetic but also the tactile journey of fashion.
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The “Cocooning” Collection becomes more than a wardrobe; it’s a tactile exploration, an intimate experience that echoes the tranquil calm of Malibu’s scenic shores. Aircash socks and Cashfur home boots are as delightful to touch as they are to behold, resonating with Loro Piana’s distinctive touch of elegance and comfort.
Captured through the lens of renowned photographer Alasdair McLellan, and styled by Aleksandra Woroniecka, the collection’s launch campaign transports us to a world where luxury and comfort converge. Models Valentin Humbroich, Rebecca Leigh Longendyke, and Mona Tougaard epitomize the serene elegance that defines the Malibu Cocooning Collection.
Available from October 12th in selected Loro Piana boutiques and on loropiana.com, each piece invites men to a world where the cold of Fall/Winter 2023 is met with the warm, embracing touch of meticulously crafted garments.
© Photos: Loro Piana
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