Arthur Fils, the rising star of tennis, and LACOSTE have joined forces in a partnership that is as much about style as it is about sportsmanship. This collaboration marks a significant milestone in both the athlete’s career and the brand’s history, combining the elegance of LACOSTE’s designs with the youthful vigor of Fils’ tennis prowess.
LACOSTE has long been an integral part of the tennis world. Its founder, René Lacoste, not only revolutionized tennis apparel, but also left an indelible mark on the fashion industry. Now, with the addition of Arthur Fils as brand ambassador, LACOSTE reaffirms its commitment to combining athletic performance with fashion-forward design.
A prodigious tennis talent, Fils recently broke into the top 50 men’s rankings at the age of 19. His rise in the sport has been nothing short of meteoric, capturing the attention of the tennis world with his victory at the Lyon Open. This triumph is just the beginning for Fils, who displays a blend of skill and style that perfectly matches LACOSTE’s ethos.
The partnership goes beyond sponsorship. LACOSTE will become Fils’ outfitter, a strategic move that underscores the brand’s commitment to supporting rising stars in the world of tennis. This relationship isn’t just about logos on sportswear; it’s a fusion of shared values and visions.
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“LACOSTE symbolizes elegance, authenticity and the union between style and athletic performance,” said Fils, expressing his pride in joining a brand with such a rich heritage in tennis. He recognizes the importance of LACOSTE‘s history, deeply rooted in the sport, and the opportunity to be part of a brand that balances iconic status with a personal, human touch.
LACOSTE CEO Thierry Guibert echoes this sentiment, praising Fils for his energy and humility. Guibert sees Fils’ professional growth as a natural progression that aligns seamlessly with LACOSTE’s mission to nurture talent and inspire future generations. This partnership is about more than winning on the court; it’s about making a lasting impact on the world of tennis and beyond.
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A native of Bondoufle, near Paris, Fils has been immersed in tennis since a young age. Now, under the guidance of experienced coaches Sébastien Grosjean and Sergi Bruguera, his career is on an impressive trajectory. This partnership with LACOSTE is a testament to his potential, not only as an athlete, but as a fashion icon in the making.
LACOSTE‘s roster of ambassadors, which includes names such as Novak Djokovic, Venus Williams and K-pop star Somi Jeon, speaks volumes about the brand’s influence in various fields. With the addition of Arthur Fils, LACOSTE continues to demonstrate its unique ability to blend the worlds of sport and fashion, creating a legacy that is both timeless and contemporary.