Almost two years after their first collaboration, G-SHOCK and Bamford London are back together for a brand new collaborative model: the DW-6900BWD-1ER.
For this new launch, the two brands have once again chosen a classic G-SHOCK model, the 6900 case, and combined its robustness with George Bamford’s masterful style.
The new G-SHOCK x Bamford London watch is highlighted by three different shades of Bamford’s signature “powder blue”. This blue is also present under the strap and is visible when the watch is worn on the wrist. The jet black dial complements all these shades of blue.
“It’s amazing to work with G-SHOCK on a new watch. In 2020, we launched our first collaboration and since then, we’ve been looking forward to another one. The 6900 model has personal significance for me as it is my very first G-SHOCK. I love seeing all the shades of our Bamford aqua blue in the watch design and also the blue on the “G”, the backlight button,” said George Bamford, Founder of Bamford Watch Department.
“The opportunity to work with George and the Bamford team again could not be missed. The first chapter of our journey was with the GW-M5610BWD20 model which is considered a rare find today! We are thrilled to launch this new edition and are confident it will be just as well received,” added Warren Halliwell, G-SHOCK Director of Content and Campaigns.
The new G-SHOCK x Bamford London will be available for €159 worldwide in August at the G-SHOCK Store in Paris and on gshock.eu.