Converse is taking a big stride forward in the basketball footwear landscape with the introduction of the Converse All Star BB Shift CX. This innovative shoe seamlessly blends modern performance technology with classic design elements, forging a fresh path for Converse Basketball.
The All Star BB Shift CX draws inspiration from its namesake, the All Star BB Shift, but injects a healthy dose of Converse’s rich on-court heritage. Think of it as a modern evolution, with design cues echoing features like the paneling found on iconic Converse silhouettes like the Tar Max Mid and the Converse Run ‘N Slam.
Converse also has prioritized performance upgrades to ensure this shoe can handle the demands of the modern game. The key difference lies in the cushioning. The All Star BB Shift CX boasts an enlarged Air Zoom unit nestled in the forefoot, specifically designed to deliver exceptional bounce and agility on the court. Converse complements this with the inclusion of their innovative CX comfort foam in the midsole. This combination, along with a plush internal collar, promises a superior level of on-court comfort, allowing players to focus on their game without distraction.
Support is another crucial aspect addressed by Converse. The All Star BB Shift CX features a synthetic upper with an adjustable cable lacing system. This innovative design element ensures a locked-down fit, giving players the confidence to make quick cuts and explosive maneuvers without worrying about their shoes slipping.
The Converse All Star BB Shift CX is slated for release on August 1st at Converse stores, on Converse.com and select retailers.
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