BALENCIAGA has unveiled its new Fall 2022 campaign that continues the Pre-Fall 2022 collection’s theme The Lost Tape.
Captured by fashion photographer Nadia Lee Cohen, the first installment of the multi-episode campaign explores “another time for today,” in this case the seductive and sultry styles of early 90’s advertising, a decade that has already inspired its Pre-Fall 2022 collection.
After years of “shunning” celebrities in his campaigns, BALENCIAGA‘s creative director Demna is inviting stars galore, like here Bella Hadid who made her blustery debut for the house at the Fall/Winter 2022 show last March, or French singer Aya Nakamura made famous by her summer 2018 hit Djadja.
Alongside Bella Hadid and Aya Nakamura are models Kit Butler, Zuo Chen, Abdou Diop, Inti Wang and Lina Zhang.
The campaign features upcoming must-haves like three-piece jeans, robes, shrunken tops, aged trenches, low-rise pants and more. They are complemented by a number of accessories like the recently launched Lindsey, Crush and Crocs bags, among others.
© Photos : BALENCIAGA