The iconic adidas Originals Superstar has consistently held its prominence for more than five decades. Now, stepping confidently into the limelight is the reimagined classic, the adidas Originals Superstar XLG. This avant-garde reinvention strives to be the voice of the modern generation, defying the boundaries of style and creating a revolutionary canvas for individuality.
An exceptional reiteration of the iconic Superstar, the adidas Originals Superstar XLG effortlessly encapsulates the spirit of the current times while maintaining its classic soul. This audacious, high-rise design provides a vibrant reinterpretation of the timeless silhouette, enabling the pace-setting fashion enthusiasts to navigate the rapid currents of cultural evolution.
Innovatively crafted, the Superstar XLG makes a bold statement with its high-quality leather upper, comfortable EVA sockliner, enhanced platform outsole, and a meticulously remodeled shell-toe. It remains faithful to its roots, yet it vibrantly translates the essence of the classic Superstar into a contemporary fashion vocabulary, resoundingly echoing the resonant tune of stylistic evolution.
A dynamic campaign supporting the Superstar XLG engages the viewer’s imagination with a vivid palette of visuals. Directed by the visionary Maria Sosa Betancor, captured in stills by the gifted Javier Ruiz, and styled by the trendsetting Ahida Agirre, the campaign effortlessly traverses through a myriad of present-day ‘cores’ – Cluttercore, Cybercore, and Streetcore.
This eclectic journey uncovers how a diverse cast of creative figures utilize the Superstar XLG as a tool to articulate their distinctive style narratives. It is a celebration of optimistic self-expression, an open invitation for everyone to define their own unique fashion story.
“The adidas Originals Superstar XLG is more than just a sneaker; it’s a conduit for creativity, a vehicle for individuality,” said Maria Sosa Betancor. “It’s about finding the rhythm of your own style and not just following trends.“
In the words of Javier Ruiz, “The Superstar XLG is not only a reflection of style but also a testament to the evolution of culture. It encourages us to keep pushing boundaries, to keep questioning, and to keep expressing ourselves freely.”
With the adidas Originals Superstar XLG, the future of fashion is not only about embracing trends, but it’s also about embarking on a journey of self-expression and individuality. It invites us all to become the creators of our own style stories.
Unveiling globally on July 17th, the adidas Originals Superstar XLG will be available on adidas.com and selected retail stores worldwide.
Click on this link to read this article in French version
