Hoor Al Qasimi, twin sister of the late fashion designer Khalid Al Qasimi, made an emotionally powerful runway debut with QASIMI’s Spring 2025 collection at London’s Wapping Power Station. Drawing inspiration from artist Kambui Olujimi’s “When Monuments Fall” series, Al Qasimi deftly incorporated the artwork’s turquoise and taupe hues into fluid silk dresses and deconstructed tees. The collection beautifully balanced the weighty themes of war, history, and fallen monuments with an uplifting lightness expressed through billowing silhouettes that evoked kites caught in a breeze.
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Al Qasimi’s journey to this pivotal moment was marked by personal tragedy and unprecedented challenges. Reeling from her beloved brother’s untimely passing in 2019, she stepped up to lead the brand he founded while navigating the compounding difficulties of the pandemic and post-Brexit trade. Her Spring 2025 offering is a testament to Al Qasimi’s resilience and her commitment to honoring Khalid’s legacy by imbuing QASIMI with his spirit of creativity, curiosity and subtle subversion.
The collection masterfully balanced conceptual storytelling with wearability. Ethereal dresses in crinkled silk-wool blends conjured images of crumbling rubble, while breezy separates in organic hues exuded effortless ease. By resisting the impulse to allow the deeper narrative to eclipse the clothes, Al Qasimi demonstrated a keen understanding of how to connect with QASIMI’s loyal fanbase.
With this accomplished debut, Hoor Al Qasimi has confidently claimed her place as a compelling new voice in fashion. Building on her brother’s vision while intuitively charting her own path forward, she has ensured QASIMI will continue to captivate the industry for seasons to come.
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