Pharrell Williams, Louis Vuitton‘s current menswear creative director, is bringing his unique vision to the world of fragrance with LVERS, a new scent that promises to be anything but ordinary.
LVERS, launching on June 19th, is a collaboration between Williams and master perfumer Jacques Cavallier-Belletrud, aiming to capture the essence of sunlight in a bottle.
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The creation of LVERS was a labor of love for Pharrell Williams, who is known for his meticulous attention to detail. Working closely with Cavallier-Belletrud, Williams sought to capture the power of olfactory memory, recognizing that scent is the glue that binds our experiences together. The result is a poetic and metaphorical interpretation of what sunlight might smell like, a fragrance that evokes the colors blue and light blue with a hint of purple.
At the heart of LVERS is Resin Galbanum, a woody, green note derived from an Iranian plant that hasn’t been used in perfumery in years. This key ingredient, combined with the freshness of ginger extract, creates a scent that is both familiar and elevated, connecting the wearer to nature in a profound way. Williams was immediately drawn to the unique qualities of Resin Galbanum, recognizing its potential to bring a new dimension to fragrance.
The collaboration between Pharrell Williams and Cavallier-Belletrud began shortly after the designer’s debut Louis Vuitton show in June, where the two discussed the use of light in nature and its connection to photosynthesis. This conversation sparked the creative process that led to the development of LVERS, a fragrance that captures the essence of sunlight in a bottle.
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A true perfectionist, Pharrell Williams instinctively knew when they had achieved the perfect balance of notes in LVERS. He describes the fragrance as being on the sweeter side, with a distinct blue and light blue palette and a hint of purple. For Williams, the fragrance represents an elegant and elevated version of something familiar, a scent that evokes memories and emotions in a way that only a truly great fragrance can.
Launching worldwide online and in Louis Vuitton stores on June 19, LVERS marks a new chapter in the brand’s fragrance history.
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