Launched last August, the Swedish group’s new sportswear line H&M Move appointed the Swedish striker Zlatan Ibrahimović as its committed ambassador.
While the first H&M Move campaign with the former Paris Saint-Germain striker will not be launched until spring 2023, the Swedish PAP giant has made our mouths water with a video with a playful video released on social networks to announce this partnership. The video shows Zlatan Ibrahimović performing fitness exercises, dressed in an H&M Move outfit and coached in visio by actress, activist and fitness icon Jane Fonda playing a sports teacher.
“I often felt like I was judged or excluded growing up. Boys and girls who grew up like me should have the same opportunities to develop their potential as the greatest athletes. That’s what H&M Move is all about. I strongly believe in the brand’s mission to give everyone the opportunity to move. Because moving has changed my life 100%,” said the AC Milan star striker.
At the same time, the Swedish group has also appointed Diana Amini, former director of the H&M Foundation, as Head of the H&M Move Community Program. Diana Amini’s objective will be to implement global initiatives to enable as many people as possible to engage in physical activity and sport, working with experts and opinion leaders including H&M Move ambassadors.
“Removing the barriers that prevent people from participating in sport is at the heart of H&M Move’s goal. I am excited to join a dynamic global team to work together on new and exciting ways to drive positive change. Our first action will be to focus on children who face challenges that prevent them from participating in physical activity and sport. We will gradually expand our actions to benefit as many people as possible,” said Amini.
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© H&M Move
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