The luxury brand Montblanc (Richemont group) has chosen the former French footballer Zinedine Zidane as ambassador for leather goods, writing instruments and perfumes.
With no club since the end of his coaching adventure at Real Madrid – he was approached by Manchester United, PSG and Chelsea but the native of Marseille and former world champion 1998 did not follow up – Zinedine Zidane is not idle.
Indeed, the former Madrid player will multiply in the near future his appearances on glossy paper and advertising panels since he has just been enlisted as the muse of the perfume line Montblanc Legend and ambassador of writing instruments and leather goods of the German luxury brand.
According to the brand founded in 1906, the French soccer icon embodies the idea that “everyone can leave a mark by living a life with passion and purpose, and by doing what truly moves them.”
“Zinédine Zidane is the ultimate Montblanc Mark Maker, a man who makes his mark not only on the world of sport but has had an incredible impact on the global stage. He is living proof that following what moves you in life leads you to a place of fulfillment and success. He is an inspiration to so many across generations, and we are delighted to be collaborating with Zinedine, writing a new chapter together in his extraordinary story,” said Nicolas Baretzki, CEO of Montblanc.
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“Montblanc is a Maison of culture and quality that believes in the importance of transmitting ideas and thoughts to others through the power of writing. A belief that I share as someone who has benefitted
from the values and culture my father and family passed on to me, and that I am trying to transmit as well. And even if few people know it, I write in my notebook every day… I don’t only sign autographs,”
Zinedine Zidane greeted the partnership with these words.
Starting this month, the man that the world considers as one of the greatest players in football’s history will appear in a first campaign, centered on Montblanc’s leather goods, which highlights the importance of mobility, both physical and metaphorical, on the way to achieving one’s goals. He will also be featured on the brand’s writing instrument campaign that highlights the power of writing to unlock creativity and share ideas.
He will later appear in a print, television and digital campaign for Montblanc Legend, the brand’s best-selling fragrance line that caters to those “who don’t seek glory, but strive to leave their mark with purpose, conviction and passion, writing their own legend along the way.”
