October in London has a new fashion highlight as ZEGNA collaborates with Los Angeles lifestyle brand, The Elder Statesman. Their joint venture shines brilliantly at the heart of the city, transforming the illustrious Harrods from the 5th through the 31st.
With Harrods being the chosen destination post the collection’s premier at ZEGNA’s Winter 2023 Fashion Show in Milan. What better location than Harrods, a symbol of British luxury? The shared pursuit of unparalleled quality between Harrods and ZEGNA finds a perfect meeting ground here. Visitors are welcomed by innovative displays adorning Harrods’ distinguished exteriors, a special in-store pop-up, and an exclusive shopping space reserved for VIP clientele, accessible only upon appointment.
At the core of this collaboration lies the shared vision of ZEGNA’s Artistic Director, Alessandro Sartori, and The Elder Statesman’s founder, Greg Chait. Their combined creative genius results in a collection that brings together the vivid hues and psychedelic patterns of The Elder Statesman with the elegance of ZEGNA’s Oasi Cashmere.
Oasi Cashmere is not new to ZEGNA’s enthusiasts. Rooted deeply in ZEGNA’s commitment to sustainability, Oasi Cashmere finds its origins in Oasi Zegna — a magnificent 100km2 expanse in the Italian Alps, a testament to the brand’s eco-friendly legacy. By next year, ZEGNA promises that these luxuriously soft Oasi Cashmere fibres will boast a 100% traceability certification.
When one thinks of Oasi Cashmere’s future, it seems boundless, positioned as a canvas for imaginative collaborations. The shared passion for exquisite craftsmanship, superior materials, and harmony with nature propelled The Elder Statesman to the forefront as the ideal partner for this Oasi Cashmere initiative. Both brands emphasize luxury that doesn’t compromise.
The union of ZEGNA with The Elder Statesman paves a new direction, expanding the reach of ZEGNA’s Oasi Cashmere while staying true to Ermenegildo Zegna’s enduring philosophies on sustainability and accountability. This month, London’s fashion aficionados have something truly special to look forward to at Harrods.
© Photos: ZEGNA
Click on this link to read this article in French version