In collaboration with Belgian architect and designer Vincent Van Duysen, Zara Home has created a first interior design collection that encapsulates the “design essence of the last 30 years” of the artist’s work.
While Zara Home has never collaborated with a well-known external designer until now, this collaboration with Vincent Van Duysen opens a new chapter for the home decor brand of Spanish giant Inditex. For this new beginning, the brand did not choose just any collaborator. It has chosen one of the most revered designers and architects in Belgium, if not the world. His name is Vincent Van Duysen, world-renowned for his minimalist and clean approach to design.
The collection, which was unveiled through a campaign photographed at the designer’s home in Antwerp and at his second home in Portugal, is composed of 20 pieces, encapsulating 30 years of the artist’s career in one project.
“This collection for Zara Home allows me, for the first time, to enter the living room of Mr. and Mrs. Everyone,” said Vincent Van Duysen. “For me, this is the greatest gift. I want my style to be recognizable and accessible to everyone. All the designs for Zara Home carry my signature and are affordable, without compromising on quality.”
Elemental shapes, clean lines, geometric language…, all the DNA of Van Duysen’s work is concentrated in linen sofas, oak and stone side tables, stools and meridiennes covered in the same leather used by Hermès, loveseats, table lamps, rugs…, all made by artisans in Spain and premium materials including fabrics produced in Italy.
“I imagine these pieces in all kinds of living rooms, of all sizes, anywhere in the world. This collection is meant to complement your living space, without defining it,” said the designer, who is celebrating his 60th birthday this year. Before adding: “I felt able to revisit my physical and mental archives, to take my DNA, apply it and translate it in a very pure way to the brand. This project is deeply personal to me. It represents a distillation of my own design DNA. I feel at home with these dimensions. The sensory aspects, the look and feel reflect all my work.”
Check out the full collection here.
Photos: François Halard & Frederik Vercruysse
Creative direction: Fabien Baron