Dutch Dynamo Xavi Simons Crowned the New Monarch of PUMA KING

July 19, 2023
1 min read
PUMA King x Xavi Simmons

Bathing in the glow of a soccer heritage that spans several generations, Dutch virtuoso Xavi Simons has penned an enduring deal with sports apparel titan, PUMA.

This move aligns him with the prestigious lineage of PUMA KING – an emblem that has graced the feet of football’s legendary greats, names that echo through the hallways of soccer history, such as Johan Cruyff, Diego Maradona, Eusébio, and Pelé.

PUMA King x Xavi Simmons

At the tender age of 20, Xavi Simons has emerged as one of the dazzling stars of European football. A product of the Paris Saint-Germain youth system, Xavi turned heads when he made his professional debut at a mere 17. It was a pivotal milestone that signified the beginning of a promising career, earmarking Xavi as a player to watch.

His move to PSV Eindhoven in 2022 further amplified his impact on the game. Scoring 24 goals and contributing 13 assists in just 34 matches during his inaugural season, the Dutch dynamo has shown that his brilliance on the field knows no bounds. Already a seasoned participant in the UEFA Champions League™ and boasting five appearances for his homeland, the Netherlands, Xavi Simons continues to leave his indelible mark on football’s global stage.

PUMA King x Xavi Simmons

Being hailed as the embodiment of PUMA KING is a testament to the promise Xavi Simons offers to the football world. Expressing his enthusiasm for joining the PUMA family, Xavi stated, “PUMA is at the zenith of its game, possessing a rich history in football. The PUMA KING is iconic, donned by greats like Johan Cruyff and Maradona. It’s an honor to step into the new generation of the KING.” His words reflect not just his respect for PUMA’s legacy, but also his appetite to carve his path in the annals of soccer history.


Xavi also showed his fashion-forward thinking, explaining, “PUMA is a brand that has steadily gained strength, transcending beyond football. It beautifully interweaves sport and fashion, and I am thrilled about the upcoming projects. Having PUMA as an ally in my journey brings me great joy.

PUMA King x Xavi Simmons

PUMA’s Global Director of Sports Marketing and Sports Licensing, Johan Adamsson, expressed equal delight in the acquisition, stating: “To secure the signature of a player of Xavi’s caliber, particularly at such a nascent stage of his career, is an absolute triumph for us. Xavi Simons is a wave-maker in the world of soccer and will captivate fans for years to come. Even at 20, he has established himself as a top-tier player in Europe, and we believe his star will only rise from here.

PUMA King x Xavi Simmons

© Photos: PUMA

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