Fresh off the press, New Balance and LOSC have done it again, capturing the essence of both sneaker fandom and football pride in their most recent footwear sensation, the New Balance 480 LOSC. For those who’ve been keeping score, this isn’t the first time these giants have teamed up, and if history is any guide, it certainly won’t be the last.
The New Balance 480 LOSC, the third in a triumphant series, rides on the heels of its successful predecessors – the NB 237 LOSC and the NB 574 LOSC. Each year, fans and sneaker enthusiasts alike eagerly anticipate these annual releases, and each year, they’ve not been disappointed. The rhythm of their collaboration has formed a delightful cadence that resonates with fans worldwide.
Stepping into the spotlight, the New Balance 480 LOSC doesn’t just offer an exclusive look; it tells a story. Lille’s pride is evident in every detail. Nablezon, a famed Lille photographer, takes the narrative even further. With the city of Lille beneath his feet, he shot the campaign from its rooftops, weaving the essence of the city and the sneaker into a seamless tapestry.
Designed with meticulous care, the New Balance 480 LOSC is a testament to both innovation and heritage. Echoing the vibrant hues of LOSC’s colors – red, white, and blue – the sneaker also features the symbolic fleur-de-lis on the tongue. Paired with the LOSC logo on the insole, which is juxtaposed with a design reminiscent of the Dogues’ home jersey for the 2023-2024 season, it’s clear that this isn’t just a shoe; it’s an emblem of passion.
Though the 480 model is already a beloved figure among sneaker aficionados for its elegance, comfort, and remarkable cushioning, this special edition introduces an elevated blend of fashion and personalization that reflects the spirit of LOSC.
For those itching to get their hands on this exclusive piece, the New Balance 480 LOSC is available for purchase in official LOSC stores and online, tagged at a competitive price of 100€.
Click on this link to read this article in French version