VETEMENTS’ Guram Gvasalia Designs for Madonna’s Tour

July 7, 2023
1 min read

Guram Gvasalia, the creative force behind the avant-garde label VETEMENTS, steps into the limelight with the Queen of Pop herself, Madonna, weaving a tale of fashion and music intertwined.

The news broke via Instagram, where Gvasalia posted an intimate snapshot of the duo, immersed in the throes of their creative process. Bathed in the glow of a screen, they appeared to be in a universe of their own, crafting the visionary wardrobes that will adorn Madonna’s much-anticipated upcoming tour.

Expressing his gratitude with a sincerity that resonates deeply within the world of fashion, Gvasalia wrote, “Designing your costumes was such a privilege and an honor.” He lauded the pop icon’s work ethic, drive, and enduring spirit in no uncertain terms, acknowledging her enduring status as a beacon of musical innovation. The fashion virtuoso proclaimed, “You are a fighter, you are an icon, you are the QUEEN!

The “Celebration Tour” marks Madonna’s four decades of indomitable presence in the music industry. With a whopping 84 dates initially slated across North America and Europe, the kickoff was unfortunately delayed due to an unforeseen ailment that beset the ageless singer. As reports hint, Madonna’s bacterial infection was likely the result of a punishing rehearsal regime – a testament to the veteran performer’s relentless dedication to her craft.

Gvasalia’s designs, known for their daring unconventionality, promise to marry seamlessly with Madonna’s defiant style. It’s a collaboration of audacious rebellion and unapologetic glamour, much like the pop icon herself.


The tour, due to culminate next January, teases an electrifying amalgamation of fashion and music, ensuring an enthralling spectacle where every stitch woven by Gvasalia’s hands will contribute to the tour’s overall narrative, taking the audience on a sartorial journey.

There’s an elegant symmetry to this collaboration – two icons pushing the boundaries of their respective domains, meeting in the middle in a symphony of style and song. The amalgamation of these creative giants portends a fashion revelation, an aural feast, and a testament to the enduring power of relentless ambition and unyielding creativity.

Click on this link to read this article in French version

Go toTop