Twitter recently announced its new plan to charge companies on the platform $1,000 USD per month to keep their certification badge.
The social network with the blue bird would charge $1,000 per month to keep the gold ticks and an additional $50 per month for badges for each affiliate account. This means that companies will have to spend $12,000 per year for a previously free feature.
The move is part of Twitter‘s “Twitter Blue for Business” services, which provides customers with a new verification process, enabling them to link affiliated individuals, businesses, and brands, which will receive a small badge of their parent company’s profile picture next to its checkmarks.
According to an email, relayed by social media consultant Matt Navarra, between Twitter product manager Evan Jones and an unnamed business, “As an early access subscriber, you’ll get a gold checkmark for your organization and affiliation badges for its associates.” This move has sparked concern among some businesses as they may lose their checkmarks if they don’t comply with the new pricing range. However, it remains unclear when businesses will face the consequences of not paying.
Elon Musk, who has taken over Twitter, has made some significant changes since taking charge. He has accumulated a debt of $12.5 billion USD and reduced Twitter’s employees by 80%. On February 3, he announced that Twitter would be sharing its ad revenues with creators for “ads that appear in their reply threads.” Twitter users who wish to keep their verification will have to pay $8 per month for the web and $11 per month for Apple’s iOS.
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