Tokyo James Fall 2023 Collection was a triumph of African fashion, showcasing the talent and creativity of the British-Nigerian designer. At the forefront of the growing African fashion scene, Iniye Tokyo James is setting the continent on the map and gaining recognition for his innovative use of traditional design techniques and local production. The collection, named “Code Switch,” made its debut at Milan Fashion Week, marking a big step up from the designer’s previous season with brighter, sharper, and more varied designs.
The “Code Switch” collection was a celebration of color, with models sporting red lipstick and electric blue, red, and hot pink scarves knotted into the necks of their tailored pieces. The scarves added an extra touch of flair to the already embellished and sequined outfits, making the models look like walking pieces of art. The designer’s sister designed the stunning purple and yellow patchwork coats and jackets, which were a standout feature of the collection.
The collection also paid homage to the designer’s African heritage, with the phrase “African Juju” emblazoned in red sparkles across a dark, boxy jacket and the names of Lagos neighborhoods popping in red and blue lettering across a roomy tailored suit. Iniye Tokyo James also incorporated denim and knitwear into the collection, sourcing dead stock from his native Lagos for the black biker looks and other double denim ensembles. The designer worked with the British jeweler Tesui to create beautiful silver lapel pins and earrings, adding an extra touch of luxury to the collection.
The Tokyo James Fall 2023 Collection was not just about the clothes, but also about the surface interest, with woolly, shearling-like toppers, including a floor-length coat with fishnet insets, and a head-turning lavender and black biker jacket, which was more sweet than tough. Iniye Tokyo James has proven that African fashion is not only about traditional techniques, but also about innovation and creativity.
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