Tissot launches the campaign for its Tissot PRX, a brand classic re-launched last year with a new casual and edgy design inspired by the late 1970s.
The campaign tells the story of five ambitious characters, friends with their own looks and personalities, but united by their attitude, their lifestyle and their choice of the new Tissot PRX 35mm. It captures the fleeting moment on the borderline between youthful awakening and a sense of liberation. The protagonists are brimming with confidence and have an irrepressible urge to explore the world before them.
Originally launched in 1978, the Tissot PRX was revisited last year with a 40mm case and a quartz or automatic movement. The campaign sees the debut of a new 35mm unisex case, two new versions in brushed and satin-finished steel, and several dial variations in sunny green, blue, light blue, silver or yellow gold PVD to add to last year’s revisited version.