When one thinks of The Row, a quintessential New York vibe naturally resonates. Yet, if we delve into its Spring/Summer 2024 collection, we find ourselves drawing the curtains to reveal a hitherto understated Parisian charm, akin to the quiet allure of an 18th-century hotel particulier nestled within the historic Parisian district. In a fashion world known for its flamboyance, The Row has always opted for understated elegance, and this collection is no exception.
Picture yourself in an aura of serene grandeur, the air reverberating with an alluring calm, amidst an architectural spectacle of design furniture and naturalistic floral arrangements. You’re at The Row‘s permanent Paris home, and you’re about to explore a collection that blends the best of both worlds: the New York edge and the Parisian grace.
The Row’s Spring/Summer 2024 collection ventures into the realm of androgyny, with men’s pieces effortlessly overlapping with women’s wear. It’s a dance of classic silhouettes – the black leather trench that elegantly kisses the knees, retro-striped leisure shirts, and artfully shredded jeans, each piece reintroduced with a different context. The collection underscores the line where tailoring converges – a study in contrasts – boxy, relaxed fits on women meet with the meticulous, streamlined elegance on men.
Even in the absence of the legendary Olsen twins, Mary-Kate and Ashley, their touch was palpable, their aesthetic unmistaken, threading through the layers of intellectual silhouettes and lived-in looks. The collection emanated an ease of wearability, while a myriad of hues – primary, pastels, neutrals – playfully intermingled in the collection.
The appreciation of The Row lies in the subtle details, the graceful undertones. Each piece tells a story: the harmonious interplay between an outdoorsy jacket, pine green corduroy shirt, and jeans; or the intricate inner construction of a leather-paneled windbreaker that contrasted beautifully with the enveloping comfort of a suede cape.
While we can’t fully pigeonhole the collection as purely Parisian or quintessentially New York, we can appreciate the cross-cultural fusion that the brand embodies. With one foot planted firmly in the heart of the bustling streets of New York and the other in the culture-rich avenues of Paris, The Row has successfully imbibed the essence of both worlds. Even as we anticipate a Parisian retail location to rival its other international stores, let’s appreciate that The Row has, in its unique, understated manner, mastered the elusive “je ne sais quoi.”
© Photos : The Row
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