With the introduction of the Air Jordan 38, a new era of on-court performance is ushered in.
This addition to the renowned Air Jordan signature series is more than just a tribute to the long-standing history of basketball footwear. It’s a beacon of innovation, sculpted and refined for the future of the game. Drawing on the nimble footwork of the legendary Michael Jordan, the Air Jordan 38 seeks to redefine court mobility, focusing on enabling dynamic separation reminiscent of Jordan’s iconic fadeaway jumper.
Rooted in the idea of serving intricate footwork, the shoe is ingeniously designed to be close to the ground, facilitating heightened court sensation during critical game actions like pivots, cuts, and defensive slides. The cutting-edge X-Plate, an homage to the iconic straps of the Air Jordan VIII, ensures the foot remains aligned over the footbed during brisk movements, creating a harmonious blend of stability and responsiveness.
The shoe’s radial herringbone traction pattern partners with a full-length Zoom Strobel unit and advanced Cushlon 3.0 foam to deliver optimum responsive cushioning. Moreover, the outrigger provides additional support for lateral movements. With this groundbreaking X-Plate, the Air Jordan 38 continues the legacy of Jordan-exclusive development in plate technology, an evolutionary chain that includes the Flight Plate, Eclipse Plate, and IsoPlate.
A major highlight of this shoe is the backless embroidery adorning the forefoot area of the upper. Not only does it help secure the foot, but it also serves as a creative canvas, celebrating Michael Jordan’s stellar performance in the 1993 championship series. With intricate detailing like 41 crosshatches on the collar and three diamonds on the medial side, the shoe artistically portrays Jordan’s remarkable stats and the Chicago franchise’s third consecutive championship.
Arguably the crowning achievement of the Air Jordan 38 is its sustainable manufacturing. It holds the distinction of being the most ecologically conscious Air Jordan signature shoe in Jordan Brand history, with at least 20 percent of its weight comprised of recycled material.
The Air Jordan 38 launches in the Fundamental colorway on August 18 on jordan.com and select global retailers.
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