The New Age of iMac: Apple’s M3 Chip Revolution

Meet the 24-inch iMac reimagined: Apple's latest creation blends powerhouse M3 performance with an array of colors in a sleek design, offering an exceptional experience for professionals, creatives, and everyday users alike.
November 1, 2023
2 mins read
The New Age of iMac: Apple's M3 Chip Revolution
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Apple‘s recent “Scary Fast” event took the Apple community by storm with the unveiling of a new 24-inch iMac powered by the M3 chip. This launch marks a significant step forward for the brand, promising twice the performance of its M1 predecessor, which has been on the market for over two years.

Supercharged performance: The M3 chip at the heart of the iMac

The introduction of the M3 chip in the new 24-inch iMac sets a new standard for all-in-one computers, seamlessly blending power and elegance. Apple’s ability to deliver remarkable performance without compromising design has always set it apart, and this new iMac is no exception. The new iMac features a thin profile and is available in a spectrum of seven vibrant colors to meet a wide range of user preferences.

The New Age of iMac: Apple's M3 Chip Revolution

John Ternus, Apple’s senior vice president of Hardware Engineering, shares the company’s excitement: “Millions of people love iMac for its stunning design and large 24-inch, 4.5K Retina display… And now M3 brings even more speed to everything users do.”

With an 8-core CPU, up to a 10-core graphics processor, and support for up to 24GB of unified memory, the M3 chip makes sure users feel the power and speed in everything they do. From everyday multitasking to complex creative processes like editing high-resolution photos or multiple streams of 4K video, iMac is up to the challenge. It also introduces hardware-accelerated mesh shading and ray tracing, which enhances the gaming experience with more accurate lighting, reflections, and shadows. It’s not just about faster performance, it’s about unleashing creativity and productivity like never before.


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A perfect choice for upgraders and new users alike

The new iMac isn’t just a great option for longtime Apple users; it’s also a perfect choice for those looking to upgrade from an Intel-based iMac or for new Mac users. The performance leap is substantial – up to 2.5x faster than the popular 27-inch iMac and 4x faster than the most powerful 21.5-inch iMac for upgraders. New iMac customers are also in for a treat with up to 4x faster performance compared to the best-selling 24-inch all-in-one PC with the latest Intel Core i7 processor.

The New Age of iMac: Apple's M3 Chip Revolution

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Enhancing the all-in-one experience

The 24-inch iMac with M3 isn’t just about what’s inside; it’s also about enhancing the overall user experience. The expansive 4.5K Retina display, advanced connectivity options including Wi-Fi 6E and Bluetooth 5.3, and a premium camera, speakers, and microphones all contribute to a device that stands out in the crowded field of all-in-ones. The range of vibrant colors, strikingly thin design, and color-coordinated accessories add a touch of personality and elegance to any space.

Take the Mac experience to the next level with macOS Sonoma

macOS Sonoma is packed with features that take the iMac experience to new heights. From the ability to place widgets right on the desktop to major updates to Safari and new compelling video conferencing features, the operating system ensures users get the most out of their iMac. Another standout feature is Game Mode, which prioritizes graphics tasks and reduces latency with wireless accessories for an immersive gaming experience.

Environmental commitment

Apple’s commitment to minimizing the environmental impact of its products is evident in the new iMac with M3. From using 100 percent post-consumer recycled aluminum in the base to ensuring the product is free of a wide range of toxins, Apple is taking concrete steps toward a more sustainable future.

Pricing and Availability

The 24-inch iMac with M3 is available today, starting at $1,299 for the 8-core model and $1,499 for the 10-core model. Availability begins on Tuesday, November 7th, ensuring that eager customers won’t have to wait long to get their hands on this remarkable machine.

Click on this link to read this article in French version

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